Customer research
BeforeInterview notes nobody has time to read.
AfterThemes pulled from every call, with quotes, in one document the whole team uses.
For startup founders and teams
Get your whole team using AI properly, starting with the founders.
Most startups have a few people using AI well and everyone else guessing. We train the founders first, then the team, on your real work and your own tools.
Sound familiar?
AI could change how your week runs. These are the three things that usually stop it.
- Uneven useTwo people get hours back every week. The rest of the team tried it once and went back to the old way.
- No rulesNobody is sure what can go into which tool, so people either take risks or avoid it.
- Paying for seats nobody usesYou pay for AI tools every month, and the habits that make them worth it never formed.
Every session works on your real work
We use what you actually do: fundraising updates, hiring, customer research, sales and support. You leave each session with something running that saves you time the next day.
- Set up with youYour tools configured properly in the first session: the right assistant for each job, your projects, and the privacy settings to change on day one.
- Rebuilt on your workWe take the tasks that eat your week and rebuild them together, live. No made-up exercises.
- Then bring others inOnce you know what works, your team or colleagues learn the same way, on their own roles, with simple rules everyone can follow.
What you'll walk away with
Not notes from a course. Things that are set up and working on your real work by the last session.
- Your AI tools set up with your company's context
- A shared set of assistants and templates the whole team can use
- Clear rules on what can go into which tool
- At least one automation running on work the team does every week
- A plan for who learns what next
What changes in your week
Three examples of the kind of work we rebuild together. Yours will be your own.
Support
BeforeThe same questions answered by hand, every day.
AfterDraft replies from your help docs, checked by a person before they go out.
Fundraising update
BeforeOne founder writing it from scratch each month.
AfterDrafted from your metrics and notes, then edited by the founder.
Session by session
The Personal Crash Course: three live sessions of 90 minutes over two weeks.
- Session 1: Set up. Your tools configured for you, and used on two of your real tasks before the session ends.
- Session 2: Rebuild. The tasks that eat your week, rebuilt together, with templates you keep.
- Session 3: Automate and plan. One recurring task handed over to an automation, and your team plan: who learns what first and a simple AI policy.
- Between sessions and after. Try it on your own work and bring your questions. Email support throughout, and for 30 days after.
Who runs it
A founder and growth leader. Built and ran a venture-backed company for six years, and now leads growth at an AI company, working every day on how people and businesses take up AI. Every session is live and personal, and we introduce ourselves properly on the call.
Choose where to start
Founding cohort, spring 2027. These are founding prices, held for everyone who registers interest now.
Recommended: start here
Personal Crash Course
For one founder, or the whole founding team.
€1,950 for one person
3 live sessions of 90 minutes over 2 weeks, plus set-up done with you. Add up to 3 more people from the same company at €650 each.
- Your AI set-up: ChatGPT, Claude and Gemini side by side, configured for you
- Your week, rebuilt on your real work
- Agents and automation: what to hand over, and where they still fail
- Your team plan: what they learn first, a simple AI policy, your tools budget
Small group
Small-group Intensive
Up to 8 people from different companies, so everyone's questions get answered.
€595 per person
4 live sessions of 2 hours.
- The same four parts as the Personal Crash Course
- Worked on each person's own real work
- Peers facing the same questions
For your team
Team Crash Course
Up to 15 people, mixed roles.
€2,950 per team
Half a day, live. Under €200 a person for a team of 15.
- Using AI safely: data, accuracy, your company's rules
- AI in your roles, practised on real tasks
- Shared assistants for repeat work
- Your team playbook: who uses what, for what
Whole team, 4 weeks
Team Programme
For teams that want habits that last.
From €6,500
The Team Crash Course, one session per function, a written team playbook, and a 30-day check-in on what stuck.
- Everything in the Team Crash Course
- Role-by-role sessions
- Your playbook, written for you
- 30-day follow-up
Every course includes: recordings of your sessions, your prompt and template library to keep, and email support between sessions and for 30 days after.
All sessions are live online, in English, at times that suit you, wherever you are. Your Personal Crash Course fee counts in full towards a Team Programme booked within 60 days. If after your first session you don't think it's worth it, tell us and you get a full refund. Prices in euro; we can invoice in euro, sterling or US dollars. VAT may apply.
Is this for you?
- Built forFounders and teams of 2 to 50 people, technical or not.
- Not forTeams who want coding bootcamps or machine learning engineering.
- No technical background neededIf you can write an email, you can do this. We explain everything in plain English.
How it works
- Register interest. It takes 30 seconds and commits you to nothing.
- A 20-minute call, if you'd like one. Tell us what you want AI to do for you, and we shape the course around it.
- Founding cohort, spring 2027. You hear first, at the founding price.
- Bring your team when you're ready. Your Personal Crash Course fee counts towards a Team Programme.
Questions
Do you train technical teams?
The Team Crash Course is built for mixed teams. Engineers get the most from the agents and automation session. We don't teach coding.
How is this different from free AI courses?
Free courses teach general skills, and some are very good. If that's what you need, we'll tell you, and point you to good free or funded options where you live. This is different: we work on your real work, your tools and your team, and you leave each session with something running.
Do I need to be technical?
No. The sessions are built for people in business, from founders to team members. We don't teach coding.
Where are you based, and what time are the sessions?
Everything is live online, in English, so you can join from anywhere. We schedule sessions at times that suit you, from Europe to the Americas.
Is my data safe?
We show you which settings to change so your data isn't used for training, and what should never go into an AI tool. Nothing you share in a session is used for anything else.
What happens after the course?
You keep the recordings and your prompt and template library, and you have email support for 30 days. If you want your team to follow, your Personal Crash Course fee counts towards a Team Programme booked within 60 days.
When does it start?
The founding cohort starts in spring 2027. Registering interest holds the founding price and gets you first choice of dates.
What if it isn't worth it?
If after your first session you don't think it's worth it, tell us and you get a full refund.
Register interest
30 seconds. No payment, no commitment. You hear first about dates, at the founding price.